What’s hot up top - the second floor’s account of what’s grrrrrrrrrreat

In what is to become your monthly dose of positive thinking from the Idealogy team, managed and written by the annoyingly positive fool that I am, here follows some stuff we like, within our walls, and without (does that work? I mean outside right… but you knew that).

Customer Experience Engineering

It’s a fairly simple proposition, customer experience engineering; rather than developing something you think (or know) is incredible, and then putting effort (and money) into trying to explain why your customers need and want it, you start with what your customers need and want and reverse engineer your products, services, communications and even your behaviour, to suit.

Sounds like a pain in the proverbial? Well, I won’t use the old ‘easy as 1, 2, 3’ cop-out slogan, and if anything it’s closer to ‘STOP, LOOK and LISTEN’ but… read on.

It's official...

Idealogy always likes to be ahead-of-the-game when it comes to solutions for our clients, so that's why we now have official Apple, Android and Blackberry Developer certification. That means in 2012 we're ready to develop and distribute Smartphone and Tablet apps on behalf of our customers through the iTunes App store, Google Android Marketplace and BlackBerry AppWorld.