Anna's week in pictures

Ever wondered what do the Idealogy team get up to on a daily basis? Well here's 'the evidence' and a sneaky peek at the weekend too. Nothing too incriminating (yet!)

The Diary of a Hydrotherapist - homage to Donald McGill 1904-1962 - creator of the saucy Seaside Postcard

Donald McGill spent his life creating comic artworks for the then thriving postcard industry. Over his career, Donald created almost 12,000 postcards, many examples of which can be found in the Museum dedicated to his work located at Atlas House on Union Street in Ryde on the Isle of Wight.

The R0 of Portland Street

Early in 2012 a major motion picture hit cinemas across the world and, from outside looking in, it didn’t sound like a movie you could slurp-a-Slushy to or munch on savoury popcorn. In the old days, this was known as a disaster movie, and indeed this production did exactly what it said on the tin. It was called Contagion and, with its massive and alphabetically ordered ensemble cast, its main entertainment value was in working out who was going to be ‘contaged’ next. And, in fairness, the process of elimination (pun intended!) was so obvious!

The Dancing Pony: A Case In Point

Why the latest dose of animal magic demonstrates the importance of a strong USP…

Well, it seems we’ve all gone pony crazy. The new advert from mobile phone network 3 has created a nationwide, multi-generational buzz rarely seen on these shores. In creative terms, it’s demonstrated just how important a strong Unique Selling Proposition (USP) can be when constructing a creative brief.

Easter fun and frolics

We hope you all had a fantastic Easter break. We certainly did.
Here are just a few pics of what we got up to. Can you guess who’s who?...

1) Dan went Geocaching finding a total of 24!
2) Paul S enjoyed Pierre Koffman’s finest fare in London
3) Anna went for a chilly dog walk at Mudeford Quay
4) Steve ate blue ice cream in Swanage
5) James’ chicks guarded his Fabergé egg!
6) Simon W drank lots of Cider in Bridport
7) Richard was out and about in the garden
8) Simon D went for a freeeeezing dog walk on the Isle of Wight
9) Liz cooked Easter cupcakes with the kids
10) Neil ate sushi and seafood ramen in Southsea
11) Shelley was Easter baking with her nieces in Somerset
12) Paul W’s son George ate a little bit too much sugar at the weekend!
13) Simon J and Leo went to see Thomas
14) Darryl won an egg at the region series in Runnymede Nr London
15) Dave enjoyed his Mum’s baking in Plymouth
16) Chris had a very Happy Easter with the family
17) Charlotte ate chocolate bunnies with her two girls
18) Polly hunted for mice in the New Forest

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