Carbon-neutrality? When you need to make decisions that take your environmental credentials forwards or backwards, being in neutral is not an option!

What, exactly, does this expression "carbon neutral" mean? There seems to be no viable definition – at least not in the very places you could arguably refer to as reference points. So, in desperation we turned to good old Wikipeadia which quoted “Being carbon neutral, or having a net zero carbon footprint, refers to achieving net zero carbon emissions by balancing a measured amount of carbon released with an equivalent amount sequestered or offset”. Ummmmm!


In recent Google searches on the term, we also found a wide variety of ways the term was being used, and more than a few questionable claims. (Can you really fly carbon neutral on company jets, even if it's "more affordable than you think"?) Beyond that are questions about how companies are achieving their carbon neutrality – because not all commercial offsets are equal. Is planting a tree ever enough? Is a paperless environment a realistic objective?

And if a business, any business, has a carbon footprint, how does that equate with having a net carbon neutral profile? Doesn’t a footprint leave an impression, imply size and volume? You can see where this is heading can’t you?

In demonstrating our concern about all this -- and all companies that have made, or are thinking of making, some kind of carbon-neutral claim should consider this – as claims continue to grow in both self-importance, scope and popularity, the very value of our claims will diminish alongside the scale of our emissions (however we choose to measure them!). Getting our carbon ‘badge of honour’ becomes another me-too action for all but a handful of companies. At best, carbon neutral will be seen as de rigeur, no longer having any street value outside of the internal morale of the company itself.

That's okay. But beyond that is a much bigger issue: will carbon neutrality become just a cover-up for lack of real action? Are we heading blindly towards a torrent of opinion, backlash if you will, against companies making carbon-neutral claims without having taken the relevant steps to improve their energy efficiency and use only energy derived from clean, renewable resources? Like ISO and ‘Investors in People, is Carbon Neutrality going to become the next trap to sidestep when businesses are asked to defend their environmental position while tendering, partnering or regulated trading?

How much can a true SME possibly achieve? Is receiving a County Award as an environmental champion the beginning or the end of the process? Doing something, in our opinion, means that we are anything but neutral. We are able to make sensible but tangible decisions about our environmental impact – from turning computers off at night, to using long-life light bulbs, and from using recycled toilet paper (urgh!) to having so many recycled paper bins you can’t move – and these are all positive steps. But are they big enough? Persuading our clients and partners to give into their carbon-neutral inclinations is a much harder process, but in the absence of any real diktat from a government that seems mildly distracted at the moment, it’s an ideology worth embracing!

So we’ll continue to do the very best we can, while casting a wistful gaze at the word neutral and wondering why the real wordsmiths haven’t cracked that particular, yet valuable, nut. If I want to be neutral, I’ll park out the back and get a parking ticket from the traffic fascists. Thinking about changing our environmental gears from 2nd to 3rd, now that’s a question of timing and having attained the right speed. And, if moving at 3 mph means I can safely plant a tree as a way of saving the planet, then that’s win, win.

But how do we get back there to water it?







Posted by Simon Dover