Has the Union Flag euphoria helped or hindered ‘British Brand Value’?

What is the vital component of a flag? : Identity. Identity is the embodiment of a nation, of an individual, of a business. When one gazes at a flag like the Union Jack (Union Flag), they associate it with the archetypal values that it symbolises: pride, strength, unity, among many others. This symbolism is vitally important because it reflects upon the watching world, as people seek to develop a connection with what they see on a daily basis. The Union Flag is highly potent, known across the globe, and has become a vital commodity, a logo for ‘Brand Britain’.
These past few years have been crucial for the British Isles in enhancing and enforcing British Brand Value, and the euphoria of 2012 signified the development of ‘Britishness’, which has been on the rise for quite some time, an ascendency further compounded by the events of last year, and the 2011 Royal Wedding. This is attributed to an upsurge in the bond between British residents and their national symbol in the 21st century, particularly in people with a mixed heritage who make up a large percentage of the population and native industry.

An expansion of public ardency is a positive sign for British brands, as the UK is becoming a manufacturing base once more due to the economic climate. The importance of products ‘Made in the UK’ will bring back authenticity and a sense of belonging, principals that the British public hold in high regard. To accompany this opening of new and exciting avenues, Venture Capital firms are buying up retro British brands including Pringle, Belstaff, and Baracuta, having identified the potential to generate high commercial returns from the spirit of the Union Flag.

Coupled with these intriguing advancements, the language of Brand and Business has been migrating towards English for some time, as the power of the English language is particularly cogent in marketing, allowing consumers to identify key words and ideas with companies and products. It seems that the focal British tongue could very well be the major brand language, further evidence that Britain is a big-league commercial hub. Bearing all the positives in mind, it is essential to remember that there is still plenty of room for more growth, and with the potential being so auspicious there is plenty to be hopeful for.

Posted by Idealogy