When he’s not multi-tasking complex brand and design projects as Idealogy’s Design Director, he’s anywhere other than tethered to a TV. He’s a Runner. He’s a Beachcomber. He’s a Cyclist (well, at least he was until he fractured his coccyx in an infamous off-the-wall BMX incident!). He’s an avid outdoor fiend. And he’s a moody Meteorologist – his outlook set by the way the local weather is shaping up for his weekends with his lovely wife Jo, and his 2 equally fresh-air friendly sons, Cayden and Jamie. Can you imagine what that washing basket smells like on a Sunday evening?
Jump, if you will, to his professional life, and Darryl is the consummate pro – digging himself deep into detailed, far reaching branding and market communications projects. Sometimes it’s tough to see where the concept ends and Darryl begins, but he’s working on sharing his knowledge, expertise and diligence with others as Idealogy attempt to create a design team that reflects all those qualities and sheer mileage. And that’s going to be tough!
Ask him what he really loves and he will reply “Branding, from audit all the way through to application – it doesn’t get any better seeing everything go the plan, the proposition hits the mark and the client GETS the value”. Well, amen to that.
So, our all-action Design Director isn’t going to change his approach to his challenging MO. And if his coccyx holds up (God bless Ortho cushions) he’s going to keep attacking his Creative responsibilities with the same gusto he puts into his weekends.
Crabbing anyone?
Posted by Idealogy
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