There's no getting away from it - with more than 800 million active users, these days it's vital for B2C brands to have a Facebook presence. It's the perfect environment to drive engagement and discussion between people, communities, and brands of all sizes.
One of Idealogy's biggest clients, Simple Skincare, had been using Facebook for about 2 years and we'd already implemented various 'fan pages' and feeds from other social networks that we'd set up for Simple, like Twitter and YouTube.
After an 'All-Agency' brainstorming session, of which Idealogy were part, the Simple 'Best Kept Secret' was born and having prior Facebook experience, we were asked to develop an app for the campaign. The premise was simple (no pun intended!), drive users from the simple.co.uk site to the app via a teaser banner on the homepage.
Simple had revealed their secret and now the user could tell Simple about theirs - be it skincare-related, something funny or a touching story - this could then also be shared with any of that user's Facebook Friends, thus spreading news about the campaign and encouraging further engagement.
Simple would pick their favorite user's secret each week and that person would be entered into a grand prize draw to win a holiday worth £3,500.
The campaign is doing very well so far - have a look at it here.
If you're interested in how Idealogy could help you use Facebook effectively then email us at ideas@idealogyltd.com
Posted by Idealogy
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