No pressure then!

One of the reasons this new site has been so long in development is that we have been maxed out with a number of ‘marquee’ sites and user experiences for major B2B and B2C customers – like Simple, Fitness First, Lifetime Awarding, Paperlinx, Millbrook and FastLane. And as with all things, success breeds success.

The combination of web management and the social media reputation explosion has meant our eye has definitely NOT been on the ball! Then you need to factor in the heightened level of expectation – we’ve been talking about this moment for so long (to anyone who would listen) that we have kind of scared ourselves; maybe we should add this? What about if we did that? That’s not working – we need to redesign! I don’t like the sound of that!

So, what we’re launching today is probably only about 30-40% of all the stuff we want to do. We still have Merchandising on the table. We haven’t done enough work on our ‘moving pictures’ portfolio etc, etc. So this really is a work-in-progress – but one that we’re very proud of. The next incarnation will probably take a similar time – so just keep waiting! It will be worth it…

Posted by Idealogy