The WORM has turned out OK!

One of the biggest challenges for our regular communications was to create an accessible character - a 3rd person to become Idealogy’s eyes and ears in the marketplace. We’re very comfortable when it comes to generating content for blogs and social media, but it’s a whole different kettle of fish to dig out the relevant issues that are going to have a profound effect on our entire industry.

Let’s come at this subject from another direction. We wanted to make use of the fact that our brand identity is often referred to as “a bunch of coloured worms”! So, bingo! We had our character. THE WORM. A one dimensional, 3rd party, asexual, ‘non-blind’ (as opposed to sighted), digger-in-the-dirt. – or is that ‘of-the-dirt’? He (or she) will cover a range of topics from fuel prices to paper airplanes, from the environment to Italian design, and from the ‘B’ word to the ‘green belt’.

Over the coming months THE WORM will develop and grow, change in character and sometimes go under cover. So keep an eye out for when and where the earth moves.

Posted by Idealogy