As the name suggests, BrandPrint™ defines your brand: it’s the combined perception of everything you are, everything you say and everything you do. We set out to reach consensus by running workshops that target the unique commercial, cultural and personality characteristics of your products, your services or your business. BrandPrint™ accurately positions your brand within its market landscape and business context and the final discovery document underpins an integrated product, design and marketing communications strategy. It can even inform an Investment or Mergers and Acquisitions policy. But, most importantly of all, it’s a shared, collaborative experience, owned and understood by everyone within your company. And the undeniable proof is there for all to see – this year we’ve successfully concluded BrandPrints for DeLonghi, Arvia Technology, METTLER TOLEDO Retail & Lab Products, PaperlinX and Eagle X-ray Technology (formerly a Smith’s Industries Division).
The outputs are almost always unique and range from developing Brand Fundamentals that influence new product development and even HR, through to proposition development for broad media campaign implementation. On more than one occasion, the BrandPrint™ outcomes have even influenced cultural change within a business.
So, the BrandPrint™ reputation is growing and Idealogy has seen a huge increase in the interest for this commercially effective process. But, without doubt, the real value in our process is the achievement of business wide consensus – shifting brand value away from the control of the few to becoming a rallying cry and a belief system for the majority.
Sorry, must dash – time to dust off the Passport again!
Posted by Idealogy
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