To be effective in digital strategy “Discover yesterday, enjoy today and visualise tomorrow”.
5 Digital Idealogies
1. Ensure relevant and manageable self-sufficiency
2. Turn existing assets and activities into profitable pilots
3. Prioritise your housekeeping - search, social, information architecture and content strategy
4. Always follow the chronology of strategy > creativity > technology
5. Test! Test! Test! There are no rules of engagement!
This is where our Idealogy Digital Fingerprint can help…
Every business will have a digital fingerprint.
Idealogy’s Digital FingerPrint is a proprietary process designed to inform Digital Demand Strategy:
1. Gather and process past insights and behaviours
2. Apply current brand trends and commercial initiatives to the user experience
3. Provide a vision to influence future customer experiences and behaviours
By definition, your Digital FingerPrint will consist of a number of unique components, all of which are influenced by:
1. Roleplay
As in business contributions categorised by:
• Entertainment
• Transaction
• Information provision
• Engagement
2. Brand fundamentals
3. Channels and segments
4. People, skills and competencies
5. Technology platforms
6. Information architecture
7. Content
In order to define your unique fingerprint, we have developed our Digital Fingerprint process and modular framework.
If you’d like to know more then contact us.
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