Comment without Responsibility – (or how The News Of The World came to the rescue of journalistic standards)…

Let’s begin with what many believe to be the lowest common denominator where research is concerned – good old Wikipedia.

“Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience.”

New clothes for the Emperor again! Pt.2

Time for some pragmatism, Time for a digital idealogy!
To be effective in digital strategy “Discover yesterday, enjoy today and visualise tomorrow”.

5 Digital Idealogies

1. Ensure relevant and manageable self-sufficiency
2. Turn existing assets and activities into profitable pilots
3. Prioritise your housekeeping - search, social, information architecture and content strategy
4. Always follow the chronology of strategy > creativity > technology
5. Test! Test! Test! There are no rules of engagement!

New clothes for the Emperor again! Pt.1

The digital galaxy is like the ‘Emperor’s New Clothes’ to anyone associated with the sales and marketing process.

The new technology, new challenges and the inevitable new sales initiatives that follow can leave budget holders completely bewildered.

Idealogy’s BrandPrint™ reputation spreads across 2 continents

It’s been a busy 9 months for Idealogy consultants. So far, 2011 has seen us roll-out our BrandPrint™ process in a number of glamorous locations around the USA and Europe – Frankfurt, Treviso, Tampa, Zurich, Chicago, Northampton, even Manchester – for several of our key B2B and B2C accounts looking to refresh, reposition or redefine their brand for internal and external business development.