We've heard some rumblings lately that Apple's skeumoprphic design interfaces for iOS are starting to grate on some people and that Microsoft Windows 8 and Metro interfaces (used on Windows phones) are being regarded as better implementations of quality design.
Thursday, 16 August 2012
Monday, 13 August 2012
Has The Pinterest Bubble Burst?
Now the hype has died down, are brands still making the most of Pinterest?
A few months back, the blogosphere was so tightly packed with tales of Pinterest, there wasn’t enough room to swing the proverbial cat. Since then, we’ve all had a little time to cool down and reflect, and we’re not so sure this pinning thing is going to pose a long-term threat to the big boys.
Granted, social networks are hardly elitist by nature. But the fact that Pinterest requires you to be invited 'unto its domain' is sure to partly undermine the inclusivity that we link to the ‘social brand’. Then again, does this approach make PInterest more exclusive and - dare we say - exotic, than its all-inclusive rivals? If so, how could this affect the way brands and readers interact?
Unlike on Facebook or Twitter, where bashing out a dose of semi-corporate goodness is quickly becoming an art form, we’re not sure there’s a good way to ‘Pin’ something well. A nice picture could just as easily go viral via the usual suspects than on Pinterest, so why the extra channel? And if it’s not nice enough, why bother pinning it?
Perhaps the best way for brands to use Pinterest is to simply get creative. Unbound by character limits, users are free to enjoy the glorious serendipity provided by Pinterest. Who knows which Pinboards you’ll stumble across? Peugeot have certainly raised the bar with their interactive jigsaw puzzle. So is there a case for “build it, and they will come”?
There are clearly pros and cons when it comes to Pinterest. They may not bring forth the revolutions like its predecessors have, and longevity could prove to be an issue. But for now, it seems to be where the highly engaged consumers are, so it may also need to be where the brands are.
Posted by Idealogy
A few months back, the blogosphere was so tightly packed with tales of Pinterest, there wasn’t enough room to swing the proverbial cat. Since then, we’ve all had a little time to cool down and reflect, and we’re not so sure this pinning thing is going to pose a long-term threat to the big boys.
Unlike on Facebook or Twitter, where bashing out a dose of semi-corporate goodness is quickly becoming an art form, we’re not sure there’s a good way to ‘Pin’ something well. A nice picture could just as easily go viral via the usual suspects than on Pinterest, so why the extra channel? And if it’s not nice enough, why bother pinning it?
Perhaps the best way for brands to use Pinterest is to simply get creative. Unbound by character limits, users are free to enjoy the glorious serendipity provided by Pinterest. Who knows which Pinboards you’ll stumble across? Peugeot have certainly raised the bar with their interactive jigsaw puzzle. So is there a case for “build it, and they will come”?
There are clearly pros and cons when it comes to Pinterest. They may not bring forth the revolutions like its predecessors have, and longevity could prove to be an issue. But for now, it seems to be where the highly engaged consumers are, so it may also need to be where the brands are.
Posted by Idealogy
Thursday, 9 August 2012
Turning fat into fillet!
James Surridge travels around the world in search of a powerful and mystical Analysis technology...
OK – let’s deal with the social bit first! Even though it’s the opposite side of the world, this client assignment to New Zealand got everyone’s attention in the Idealogy office.
OK – let’s deal with the social bit first! Even though it’s the opposite side of the world, this client assignment to New Zealand got everyone’s attention in the Idealogy office.
Thursday, 19 July 2012
This is not just gum removal. This is reputation enhancement
It’s said that the chewing gum scourge is arguably the last public problem on the streets, and that you can only occupy two positions in the debate - you’ve either got the problem or you’re trying to get rid of it.
GumPak is making gum removal more accessible by creating the power to keep environments, and brand reputations, clear of this blight. And by putting that power in the hands of those who care for the quality of the spaces they inhabit.
GumPak is making gum removal more accessible by creating the power to keep environments, and brand reputations, clear of this blight. And by putting that power in the hands of those who care for the quality of the spaces they inhabit.
Monday, 16 July 2012
Our favourite Apps...
Just a little insight into all of us here at Idealogy - a list of our favourite Apps and which platforms we use them on...
Monday, 9 July 2012
Why you should have a mobile site
Why you should have a mobile site alongside your 'normal' site
I was recently asked why someone needed a mobile site - a few quick points came to mind, no great presentation, just some bullet facts.
I was recently asked why someone needed a mobile site - a few quick points came to mind, no great presentation, just some bullet facts.
Wednesday, 4 July 2012
Semiotics to Semantics – it’s time to concentrate!
Semiotics – yeah, it’s a new one on me as well! But if we’re all new to this form of research science (and despite many protestations, we really are!) it’s not a new methodology. Online reference begins around the mid-19th century, so it’s got a sizeable back catalogue, if I can put it that way!
Subscribe to:
Posts
(
Atom
)