Wednesday, 16 December 2009

Sucking up Digital Data for all it’s worth!

The Beige Information Leech.

The past 4 years have seen a massive transformation in Idealogy’s business mix. Today, digital media represents a staggering 45% of all revenue and the business has had to adapt to that new model, as digital touchpoints have become an increasingly powerful and challenging piece of integration.

Sitting at the head of that revolution has been Simon Johnson – for well over 10 years, Idealogy’s very own Beige Information Leech - building valuable network partnerships and absorbing the torrent of material, protocols and web measurement disciplines that his ill-defined and constantly changing world pours out into the ether. In an amazingly short period, Simon J. has gone from being an IT warrior, to web-site project manager, all the way to Digital Director, heading up the fastest growing revenue stream in Idealogy’s portfolio.

Today, he has total responsibility for websites of all sizes and complexity, and for both B2B and B2C clients. As part of that role, he manages site architecture, design, campaign support, programming and content, e-mail traffic and data harvesting. Add to that his partnership management – key relationships that drive the engines for all Idealogy web and digital services – and his role within the business is pivotal.

And his appetite for this voraciously data hungry environment is legendary. His love of Social media and it’s opinion forming impact is a constant reminder to the business that we need to communicate with as many people as possible, all of the time, as we manage our own and our customers’ reputations and personalities through the forums of Facebook, Twitter, Blogger, MySpace and YouTube. He pushes the business relentlessly – the results are impressive, and progressive.

So, there we have it. Simon Johnson. A man partial to his grapes. His chiropractor. Leeds United, his football team. Online gaming (whatever that is!) And the colour Taupe. Which is supposed to be soothing, but most would call it neutral. So it’s an odd choice for a man so committed to his craft and the assimilation of stuff.

Simon Johnson - Beige by name. Information parasite by nature!

Posted by Idealogy