Showing posts with label brand regeneration. Show all posts
Showing posts with label brand regeneration. Show all posts

Monday, 2 September 2013

Does your brand have a regeneration plan?

Are brands prepared for a change in leadership?

Unless you’ve been in a cave for the past month, you’ll have heard; Peter Capaldi has landed many actors’ dream job as the lead in Doctor Who. The regeneration game is soon to begin, which prompts the question: why aren’t more brands playing along?