Life is nothing unless it’s rich and varied – and the working week at Idealogy is all of that.
For example, this week, week 39, has been a fascinating mix of rush projects for US Trade Shows, preparation and delegate experience for upcoming Brand workshops in Italy, production of Press adverts for premium kitchen products in Norwegian newspapers, a little promotional activity for a ‘soon-to-be-famous’ Drummer, some brand reputation monitoring around the product recall activity for a leading Skincare brand, and a colourful and eclectic mix of web and email campaigns, product packaging, topped off with a liberal sprinkling of interior, environment and retail design.
Of course, there’s always the personal…on the down side, a good family friend passed away unexpectedly in Melbourne, Australia, (as good a place as any!) one of the Director’s daughters has just begun 4 years at University in London, learning Physiotherapy, the Christmas Party is planned and booked, and we’re all off to our Digital Director’s Wedding Celebration on Saturday.
Oh, and the first of the new Board Meetings happened as well…with plenty of actions for everyone to get their teeth into!
Still, at least we’ve got Sunday to get over it, before it all kicks off again.
Week 40 here we come!
Posted by Idealogy
Showing posts with label Facial Skincare Brand. Show all posts
Showing posts with label Facial Skincare Brand. Show all posts
Friday, 1 October 2010
Friday, 11 June 2010
Simple Simon says you’re gonna be No.1!
Simple web site helps brand to No.1 UK OTC skincare position by becoming powerful charity, recruitment and partnership campaign promotional tool.
Simple is, today, the UK’s No.1 Over The Counter Facial Skincare brand. Built on over 50 years experience in caring for all skin types, this journey to market ascendancy has been a potent combination of teamwork, product development and powerful market and audience awareness.
Simple takes as much pride in using the right ingredients for your skins’ needs, as it does in creating all the relevant building blocks to help it reach this remarkable achievement.
One of the cornerstones of the program has been the use of www.simple.co.uk as a powerful communications, commercial, recruitment and partnering vehicle. In recent months extraordinary effort and creativity has gone into generating some ‘best-in-class’ campaigns like SkinTrition™, Search for a Simple Star and the Simple Challenge.
As a key part of the Simple Brand team, Idealogy’s Director of Digital Demand, Simon Johnson, and his team were asked to turn these campaign concepts into natural, user-experience driven, on-line environments by using simple.co.uk to it’s fullest extent and incorporating a vivid, memorable and valuable web experience - at the same time providing advice, nutrient knowledge, healthy eating recipes, games, the opportunity to make important charity donations, and a social-media style recruitment platform.
Technically, the front-end campaigns were simple enough (no pun intended) but the back office was a functional minefield. Getting all kinds of publishable data to link and be searchable, from ingredients, nutrients and recipes. Acquiring personal data, encouraging 3rd party voting and behaving like a Facebook style social utility by matching Simple brand characteristics to personal attitudes, values and lifestyles. Using a viable e-commerce model to generate £50,000 of donations for MacMillan, the UK’s best-loved charity, to help improve the lives of people affected by cancer.
And, on the face of it, we did a great job. Such powerful and emotive communication and technical competence has helped push Simple’s brand awareness and, ultimately, it’s market position to the top of the pile.
But don’t let anyone tell you that it was simple getting there!
Posted by Idealogy
Simple is, today, the UK’s No.1 Over The Counter Facial Skincare brand. Built on over 50 years experience in caring for all skin types, this journey to market ascendancy has been a potent combination of teamwork, product development and powerful market and audience awareness.
Simple takes as much pride in using the right ingredients for your skins’ needs, as it does in creating all the relevant building blocks to help it reach this remarkable achievement.
One of the cornerstones of the program has been the use of www.simple.co.uk as a powerful communications, commercial, recruitment and partnering vehicle. In recent months extraordinary effort and creativity has gone into generating some ‘best-in-class’ campaigns like SkinTrition™, Search for a Simple Star and the Simple Challenge.
As a key part of the Simple Brand team, Idealogy’s Director of Digital Demand, Simon Johnson, and his team were asked to turn these campaign concepts into natural, user-experience driven, on-line environments by using simple.co.uk to it’s fullest extent and incorporating a vivid, memorable and valuable web experience - at the same time providing advice, nutrient knowledge, healthy eating recipes, games, the opportunity to make important charity donations, and a social-media style recruitment platform.
Technically, the front-end campaigns were simple enough (no pun intended) but the back office was a functional minefield. Getting all kinds of publishable data to link and be searchable, from ingredients, nutrients and recipes. Acquiring personal data, encouraging 3rd party voting and behaving like a Facebook style social utility by matching Simple brand characteristics to personal attitudes, values and lifestyles. Using a viable e-commerce model to generate £50,000 of donations for MacMillan, the UK’s best-loved charity, to help improve the lives of people affected by cancer.
And, on the face of it, we did a great job. Such powerful and emotive communication and technical competence has helped push Simple’s brand awareness and, ultimately, it’s market position to the top of the pile.
But don’t let anyone tell you that it was simple getting there!
Posted by Idealogy
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