Most companies fuel growth by creating new products and services. But many repeat the same growth-sapping mistakes in their efforts to innovate. In practise, to innovate successfully you need to have made those mistakes in order to build potent solutions.
Now, we’re all worldly–wise. We know that innovation goes in and out of fashion as a marker for business growth, but just occasionally it provides just the nudge a business needs to resolve a number of inward facing issues.