Doing it doggy style

As part of our BrandPrint process we often ask clients to align themselves with other brands. It’s a great way to establish their brand personality and where their ‘territory’ lies. 

It’s not always an easy task and it certainly prompts much discussion and healthy debate!

So to further our understanding; on some level anyway, what it is we are asking them to do, we turned the tables on ourselves.

If you were a dog, what breed would you be?

We looked at all of the Idealogy team in turn and made our carefully considered selection. Then we ducked and ran!!

Can you guess who’s who?

Should brands forget “customer service” as we know it?

Has “the right to reply” left symmetrical brand communication in need of a re-think?

Since the inception of communication 2.0 an increasing emphasis has been placed on giving brands and customers a symmetrical relationship, in which each party has the right to reply to the other. In PR theory, this is considered the gold standard, but is this really the case in practice? And has this shift started to produce negative side-effects?

Semiotics to Semantics – it’s time to concentrate!

Semiotics – yeah, it’s a new one on me as well! But if we’re all new to this form of research science (and despite many protestations, we really are!) it’s not a new methodology. Online reference begins around the mid-19th century, so it’s got a sizeable back catalogue, if I can put it that way!