Best of British – a blessing or a curse

So I’m sat here working, and Adele’s new song is on the radio, it’s currently number one in every country you can imagine, and for good reason - it, and the album it’s from, ‘21’ is great IMHO (see how ‘down with the kids’ I am there too? IMHO… Cool eh?).

There’s been a load of media coverage for Adele - ‘Best of British’, ‘flying the flag for Britain’ and all the other things our nation attaches to anything good, before dropping it when something bad happens – just like when Andy Murray does well, he changes, for the week of the match at least, from being Scottish, to being British, because it gives us all hope… for a bit.

So here’s the point I’m trying to make; do people outside of Britain care at all that something is British? Does it mean what it used to? Is it worth anything?