Thursday, 31 October 2013

‘The Subject Line’ – the new ‘dark art’ of email marketing!

Small enough to trick you into thinking they’re not important. Important enough to bring you face-to-face with your own limitations!

Subject lines have become the ‘next big thing’, the new marketing KPI that you have no control over. A world full of powerful and challenging statistics – for example 73% will click on report spam/junk based on the content of the ‘from’ field. OR 69% decide whether to junk email based on the subject line.

Monday, 28 October 2013

The First Film That You Ever Saw...

Paul. W
I remembered, and the winner was Snow White and the Seven Dwarfs at the old Gaumont.

Charlotte. B
The Lord of the Rings (animated version) in 1978
I was 4 years old and went with my family while on holiday in Taiwan in Wales.
The cinema was very hot and I remember my mum went to sleep and missed most of the film!

Shelley. C 
Basil the Great Mouse Detective at Salisbury cinema with my Mum, Dad and Sister when I was 7. I don't remember much apart from a rat called Ratigan and my Dad falling asleep and snoring.

Anna. E
ET with my Mum and my little sister at the Orpheus in Henleaze, Bristol.
At Christmas the same year, our Granny took us to see The Snowman which only fuelled our obsession with finding a 'flying friend'. The result - I tried a stunt... it went wrong... and I fell out of the loft in our garage landing on my face and chipping my teeth!!
Happy days!

Simon. D
101 Damations 1961 - so there!

Simon. W
I think it may have been Bed Knobs and Broom Sticks with my older sister...
seem to remember suits of armour being shot by German soldiers then they emptied bullets out of their boots...

Richard. S
Superman 1978, I went with my two cousins and my three sisters, it was an amazing experience, we were all so excited, but well behaved of course!

James. S
Chitty Chitty Bang Bang. The Child Catcher has scarred me for life!

Darryl. A
Watership Down, all I can really remember is being disturbed by the big bruiser bully of a rabbit named Woundwart - what a b•••••d he was!!

Dave. B
The first movie I 'remember' seeing was Disney's Jungle Book for my birthday. Think my mum thought I looked like Mowgli... b•••h!

Paul. S
Star Wars with my Dad - I remember thinking that the first time you see Vader when he emerges from the smoke of the destroyed door in the opening scene was amazing.

Simon. J
Sadly I think it was Star Wars, only one I can remember, obviously scarred me for life.

Steve. B
The Empire Strikes Back at the Southampton Odeon. A 1 hour queue round the block with a disinterested dad before 2 and a half hours of joy (for me, again not disinterested dad). On a side note he always insisted he took me to see Star Wars before that. He did not.

Chris. R
I think it was Fox and the Hound. I went with my mum and sister.
We bought a 12" soundtrack picture disc in Woolworths afterwards.
I still have the record somewhere.

I have vague memories of going to see The Little Mermaid with my Grandma and it would have been the cinema in Ocean Village - before it was Cineworld - in approx 1989! All I can remember is my Grandad falling asleep and snoring through it but I'm sure I enjoyed the film!

Thursday, 24 October 2013

Daz's week in pictures

Ever wondered what do the Idealogy team get up to on a daily basis? Well here's 'the evidence' and a sneaky peek at the weekend too. Nothing too incriminating (yet!)

Monday - Winter log stacking. Toasty
Tuesday - Back to the diving board for my future little Olympian
Wednesday - 1st time this year for ‘lights on’ for the ride home :(
Thursday - Long creative ‘headbang’
Friday - Sausage Friday! An Idealogy tradition
Saturday - Breakfast with King Julien - obviously!
Sunday - BMX coaching with Olympian Shanaze Reade. Brilliant!

Monday, 21 October 2013

Vintage Views - 3D or not 3D, that is the question…

One of the most successful blogs from 2012, published in 2011, and still relevant in 2013.

3D or not 3D, that is the question…

Monday, 14 October 2013

Simon Warren - My Top 3 Websites

The web space we're invading!
Just some sites that Idealogy people are visiting that tick their boxes...

Simon Warren
My daily surf check from my desk desktop - with limited time and a growing number of 'other commitments' Magic Seaweed enables me to score the best conditions at my favourite breaks and keep up with what's going down
A regular source of reference and inspiration when time is tight and my creative juices need a little stir... especially find the select by colour function super-dooper useful
Love the site, love the product, love the vibe and most of all love the way my 3 year old daughter is down with it too - despite the lack of Pantone 230