Friday, 28 June 2013

Productivity App of the Month - June: XMind

Sometimes, creative jobs can drum up more questions than they answer. As a result, the creative mindset can be a tangled web of images, phrases and ideas, making it difficult to navigate.

You’ve guessed it - this month’s App is a piece of mind-mapping software.

Thursday, 27 June 2013

The Whitney Museum Logo: A Lesson in Simplicity

The Museum’s rebrand demonstrates why minimalism is something to be respected.. 

If you follow the Wired feed, you’ll have already seen the storm raging around the recently released logo for the Whitney Museum. The museum’s simple logo has not only divided opinion among creatives, but also the wider public. We think it’s something to be admired.

Thursday, 20 June 2013

Rich's week in pictures

Ever wondered what do the Idealogy team get up to on a daily basis? Well here's 'the evidence' and a sneaky peek at the weekend too. Nothing too incriminating (yet!)

Monday, 17 June 2013

Simple Simon Says…

As an ex-Idealogy client from the action sports sector who kicked off his slaps, aired the fence and landed agency side, adapting to a new environment has been an interesting process – and one that has required a little cultural re-adjustment.

Monday, 10 June 2013

Should brands forget “customer service” as we know it?

Has “the right to reply” left symmetrical brand communication in need of a re-think?

Since the inception of communication 2.0 an increasing emphasis has been placed on giving brands and customers a symmetrical relationship, in which each party has the right to reply to the other. In PR theory, this is considered the gold standard, but is this really the case in practice? And has this shift started to produce negative side-effects?

Thursday, 6 June 2013

Google Glass: Has The Future Gone Hands Free?

With the first user reviews of Google Glass hitting the Internet, we’ve felt the need to offer a few words of our own…

Having titillated the rumour mills throughout 2012, it hasn’t taken the Google experts too long to breathe life into their worst kept secret. The Glass project is soon to hit the market.

Monday, 3 June 2013

Dan Ferrett - My Top 3 Websites

The web space we're invading!
Just some sites that Idealogy people are visiting that tick their boxes.

Dan Ferrett - Office Manager
I use this every single day. Great for keeping up to date with what's going on with my friends at home and abroad and also for keeping 'in' with my favourite brands.
Great for keeping up-to-date with all the celeb goss and going-ons in the world...trashy but true!
It's like one great big treasure hunt! Lots of fun and a great way to kill a few hours over the weekend. I'm always on the lookout for caches wherever I am...even when I'm abroad!

Posted by Dan Ferrett