Last weekend I went to London to start my Christmas shopping. Madness you may think but in no time I was swept along (literally) and landed up in the sparkling, perfumed, fairy lit wonderland that is Oxford Street at Christmas.
After a short walk from the tube I found myself staring a little bewitched into the windows of John Lewis.
For 2013 they have created displays to reflect their animal themed Christmas “winter wonderland” TV ad. Over 7,000 products were taken and reconfigured into a series of animals. A huge brown bear created from leather furniture, hampers and baskets. A turkey made from flannels and towels and a series of penguins make from Kenwood kMix kettles to name just a few.
Apparently the entire process took a year and with that in mind, John Lewis is already working on next year’s creation!
Spectacular over-sized gifts surrounded by snowy festive landscapes greeted me at Selfridges. A giant glittery cat slipper, a gold YSL clutch bag, a huge trainer, headphones, play-doh, perfume and champagne. You name it, they had created it and surrounded it with abseiling Santas, skiing penguins and fir trees.
So go on… press your nose against the windows and bring back your child like sense of wonder! And have a very Happy Christmas shopping experience this year.
John Lewis’ animals were designed by creative consultancy Chameleon Visual and brought to life by Setsquare Staging.
And here:- http://www.telegraph.co.uk/topics/christmas/10399898/Christmas-2013-Creating-the-John-Lewis-Christmas-shop-window.html
To see the making of the Tate & Lyle ‘Lost London’ gingerbread wonderland click here:
http://style.selfridges.com/self-tv/making-bompas-parrs-lost-london-window
All images found on Google. No offense or copyright infringement intended. Images can be removed if requested by originator.
