Using a VMM to compliment the QR boom

Throughout 2012 the use of QR codes soared. A year on, we ask if the boom had any lasting legacies…

Let’s start with the obvious – QR codes aren’t sexy. They’re the dodgy tattoos of the creative industries, offering little more than hype and “newness” to products and posters. They aren’t easy on the eye and they’re a nightmare to work with. So why did they become so popular so quickly? And how can QR codes be used well?

Every Little Helps OR Food For The Seoul

Today, Tesco plc is the third-largest retailer in the world after Wal-Mart and Carrefour.

As strange as it sounds, this expansive UK brand is also a major food provider in the South Korean Food Market, but they have to explore increasingly ingenious ways to keep the competition on its toes. So, in an innovation hungry market, they’ve gone virtual.

ART for art's sake

As you know, here at Idealogy we like to keep ourselves (and you) up to speed with the newest technological happenings.

In the past we've told you about AugmentedReality and QR codes but here is something that, from a technical point of view, combines the two: Aurasma is a new implementation of what's being labeled as 'Advert Recognition Technology'.

A quick reaction to QR Codes

Some of you may have noticed a new breed of barcode (albeit square)-type-things appearing in various places, on various products and in various scenarios in our day-to-day lives of late.

Quick Response, or QR codes are the latest 2 Dimensional way to access additional information about, well, whatever the QR code creator wants you to access really! A QR can be scanned by a smartphone to automatically receive text, imagery, video, sound and URLs - a mobile-friendly way to point people who are offline to an online resource.

The Japanese love them. Well I never! And they are becoming increasingly popular over here and in the U.S. But are they just another gimmick? - well no, not if you think about how they can be used: