Thursday 21 July 2011

ART for art's sake

As you know, here at Idealogy we like to keep ourselves (and you) up to speed with the newest technological happenings.

In the past we've told you about AugmentedReality and QR codes but here is something that, from a technical point of view, combines the two: Aurasma is a new implementation of what's being labeled as 'Advert Recognition Technology'.





Using your smartphone, and with the app installed, pointing its camera at a certain image triggers content to be played in tandem, on your device screen at the same time. It sounds a bit weird we know but just have a look at this to see what we mean: http://www.youtube.com/watch?v=kvEisDAsu8w&feature=player_embedded

Or why not get the app itself, it's free!  http://www.aurasma.com/

Posted by Paul Skinner









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