Thursday, 27 October 2011

Do you need Facebook or Twitter? pt.2

The You Tube Example

Understanding your Internet audience is one of the hardest things to do. While in the business world there is a lot of structure and business models that can work each and every time, in social media your work is always reflexive. This of course has some similarities with the principles of marketing and PR, but you’ll find there isn’t time to spend a month looking at figures, trying to work out how to improve your next mail out AND it means that traditional marketing techniques can fail!

It’s the here and now that dictates the break-neck speed in which you need to react, interact and direct your activities, as well as something more than a transparent offer.

Thursday, 20 October 2011

Do you need Facebook or Twitter? pt.1

Writing a blog about Social Media for business is actually a fairly easy exercise – and I’m not trying to be flippant about it.

People want to know the basics such as; do I need Facebook or Twitter? How do I get more followers? And so on, but while these are good questions they only really scratch the surface of something that’s ultimately much larger and sophisticated than it appears.

Tuesday, 18 October 2011

We've been busy on Flickr!

If you want to see what we've been up to over the past couple of months then get over to Flickr and check out our latest content. You'll find a mix of film, brochures, HQ reception concepts and interiors, email marketing and websites.

Posted by Idealogy

Thursday, 6 October 2011

Don’t Go Breaking Our Hearts – Kiki D has the Portland Street Office under close control!

Karine Djivanian – who wouldn’t want a name like that?

She could be the mysterious love interest for any of the 3 Musketeers (in 3D). Maybe she could be the Curator for The Louvre in Paris. She would be a brilliant interpreter at the UN.

Monday, 3 October 2011

It’s all in the detail

On a daily basis we at Idealogy have to think not only about the ‘big’ ideas and the processes that will get us to the best solution, but we think about the detail too. We are used to thinking about the little additions and tweaks that make the difference but were still blown away when we saw the level of detail that Dalton Ghetti works at ALL the time!