‘Cat on a hot tin roof?’

Dateline: Southampton March 2012

As the country embraces the run-up to the Olympics, Idealogy seems to have been selected as the training ground for a new Olympic sport – Tin Tossing. Over the last few weekends we have been noticing an increasing amount of ‘detritus’ on the flat roof at the back of our Portland Street office.

Planning – on an Olympian scale!

You can have any number of opinions about the London Olympics 2012. You can be angry about the overall £9billion plus budget (but don’t forget the legacy!). You can be astounded at the huge infrastructure project that is going to change the face of transport in East London forever. You can be bemused about the ‘Rock man’ logo that, 3 years down the line, is still harsh and unapproachable. But surely, what everyone must agree on is the masterful way this massive project has been planned, managed and executed.

When was the last time that any of us were able to reel off the 4 cornerstones of project management with such ease and consummate professionalism as the LOCOG planners – Scope, Quality, Time and Cost – all delivered with, what appears to be clockwork milestone efficiency and powerful public perception.

And today, Tuesday 15th February, we have the next piece of brilliantly executed and masterfully fulfilled product promise – the release of the 2012 Olympics ticketing schedule. Now we’re really getting to the business end of the planning for what everyone describes, in the contemporary absence of the Barnum and Bailey Circus, as the ‘Greatest Show on Earth’.