Showing posts with label Union Jack. Show all posts
Showing posts with label Union Jack. Show all posts

Thursday, 24 January 2013

Has the Union Flag euphoria helped or hindered ‘British Brand Value’?

What is the vital component of a flag? : Identity. Identity is the embodiment of a nation, of an individual, of a business. When one gazes at a flag like the Union Jack (Union Flag), they associate it with the archetypal values that it symbolises: pride, strength, unity, among many others. This symbolism is vitally important because it reflects upon the watching world, as people seek to develop a connection with what they see on a daily basis. The Union Flag is highly potent, known across the globe, and has become a vital commodity, a logo for ‘Brand Britain’.