If it works for journalists and architects, why not for creatives?
Ten metres - a distance you could probably spit (and have definitely tried to). For some reason, within this diminutive distance lie several keys – the key to journalism (you can find a story every 10m), the key to architecture (if you don’t have something interesting every 10m, pedestrians get bored) and, possibly, the key to creation (not in a biblical way, of course…)