Simple, the UK’s No.1 Facial Skincare brand, has over 50 years experience in caring for all skin types, even the most sensitive. Simple prides itself on using only the ingredients that your skin needs - and nothing that it doesn’t, so you can trust the natural goodness in all products. Simple skincare isn’t just about how you look on the outside, it’s about looking after the inside too, which is why the experts at Simple have developed Simple SkinTrition™.
As a key part of the Simple Brand team, Idealogy were asked to turn that vision into a natural on-line environment, extending simple.co.uk and incorporating a vivid, memorable and valuable web experience providing advice, nutrient knowledge, healthy eating recipes and games.
And, on the face of it, we did a great job…a more detailed blog will follow soon.
Posted by Idealogy
Showing posts with label Simple Health and Beauty. Show all posts
Showing posts with label Simple Health and Beauty. Show all posts
Tuesday, 20 April 2010
Friday, 24 April 2009
Don’t like yours much
Simple recently asked Idealogy to come up with a campaign to promote the benefits of it’s products in fighting the signs of ageing, so we started thinking and bounced ideas around in one form or another for over 6 months.
From our initial ideas the project went through several iterations; we finally decided upon illustrating how someone with a poor quality lifestyle would age quicker and more harshly than someone with a healthier lifestyle. Simple products would obviously help this improvement too of course and we would promote the New Repair Anti-Wrinkle Range.
Then someone came up with the idea of showing a young, beautiful woman ageing (time-lapse style) from 25 to 75 very badly. We could do a quick rewind and then show the young woman ageing more ‘gracefully’. Some shock-factor tactics that we could use on the Simple website.
So about a month ago we started to put the piece together. The first thing to do was to cast two models who could feasibly be the same person at different ages of their life. Once chosen we arranged for them to attend a photo-shoot on the same day, enabling us to have the exact same lighting and feel for both.
Some additional Photoshop and a couple of pieces of animation software later it was looking pretty scary; a time-lapse video with 2 very different endings.
Initially the video was promoted through the national press (Heat magazine doing a massive article showing celebrities aged badly), health & beauty blogs and traditional PR via press contacts. Secondly, Simple’s quarterly email newsletter had a feature on it which also tied into a competition to win a photo of yourself aged. Then finally a version was seeded via a network of social media sites, blogs, forums and of course YouTube.
The Simple website itself had special landing pages that traffic was driven to and an interactive version of the video that allowed the user to pause the ageing process whilst reading skincare do’s and don’ts
First responses are good, with traffic up 800% on the first day of release and 1700% on the second and holding steady at 1700% on the third.
Take a look and tell us what you think – we’d love some feedback.
Posted by Paul Skinner
From our initial ideas the project went through several iterations; we finally decided upon illustrating how someone with a poor quality lifestyle would age quicker and more harshly than someone with a healthier lifestyle. Simple products would obviously help this improvement too of course and we would promote the New Repair Anti-Wrinkle Range.
Then someone came up with the idea of showing a young, beautiful woman ageing (time-lapse style) from 25 to 75 very badly. We could do a quick rewind and then show the young woman ageing more ‘gracefully’. Some shock-factor tactics that we could use on the Simple website.
So about a month ago we started to put the piece together. The first thing to do was to cast two models who could feasibly be the same person at different ages of their life. Once chosen we arranged for them to attend a photo-shoot on the same day, enabling us to have the exact same lighting and feel for both.
Some additional Photoshop and a couple of pieces of animation software later it was looking pretty scary; a time-lapse video with 2 very different endings.
Initially the video was promoted through the national press (Heat magazine doing a massive article showing celebrities aged badly), health & beauty blogs and traditional PR via press contacts. Secondly, Simple’s quarterly email newsletter had a feature on it which also tied into a competition to win a photo of yourself aged. Then finally a version was seeded via a network of social media sites, blogs, forums and of course YouTube.
The Simple website itself had special landing pages that traffic was driven to and an interactive version of the video that allowed the user to pause the ageing process whilst reading skincare do’s and don’ts
First responses are good, with traffic up 800% on the first day of release and 1700% on the second and holding steady at 1700% on the third.
Take a look and tell us what you think – we’d love some feedback.
Posted by Paul Skinner
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