We’ve recently come across this particularly striking picture campaign for Unicef. Simple in design, it delivers an incredibly poignant message to brands and creative agencies alike: Likes and follows are not a currency.
Showing posts with label Online metrics. Show all posts
Showing posts with label Online metrics. Show all posts
Thursday, 29 August 2013
Online metrics: avoiding a false economy
If you’re using online stats to justify a campaign, you’re missing the point.
We’ve recently come across this particularly striking picture campaign for Unicef. Simple in design, it delivers an incredibly poignant message to brands and creative agencies alike: Likes and follows are not a currency.
We’ve recently come across this particularly striking picture campaign for Unicef. Simple in design, it delivers an incredibly poignant message to brands and creative agencies alike: Likes and follows are not a currency.
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