We all have our favourite brands and, more often than not, we do ourselves a disservice by not venturing outside the comfortable walls of familiarity. I believe in finding and using the right tools for the right job. A fit for purpose ideology I have lived by - not just as a developer and creator of brands but also as a consumer. So whilst I love gadgets in general I am always looking for the right one for the right purpose. As an advocate of Apple it came as ‘some surprise’ to many that I ventured towards a Windows 8 phone rather than the latest Apple iPhone offering. What I wasn't expecting though was the feeling that iOS had some serious catching up to do.