Showing posts with label augmented reality. Show all posts
Showing posts with label augmented reality. Show all posts

Thursday, 6 June 2013

Google Glass: Has The Future Gone Hands Free?

With the first user reviews of Google Glass hitting the Internet, we’ve felt the need to offer a few words of our own…

Having titillated the rumour mills throughout 2012, it hasn’t taken the Google experts too long to breathe life into their worst kept secret. The Glass project is soon to hit the market.






Thursday, 21 July 2011

ART for art's sake

As you know, here at Idealogy we like to keep ourselves (and you) up to speed with the newest technological happenings.

In the past we've told you about AugmentedReality and QR codes but here is something that, from a technical point of view, combines the two: Aurasma is a new implementation of what's being labeled as 'Advert Recognition Technology'.



Monday, 20 June 2011

3D or not 3D, that is the question…

I love films – but I don’t love going to the cinema. There’s something missing from the heady days of my youth when queuing around the block for an hour to get in was all part of the experience. So, to try and enhance the soulless multiplex cinema experience we now have 3D to bring the WOW factor back to the big screen.

Now, I had managed to avoid this up until recently, finally buckling with the prospect of a new Tron film popping out the screen. So after paying twice the normal price for the privilege, and donning a pair of large shades that even Bono couldn’t work with, I sat down for an hour and a half of sensory overload.