From Batman to The Beano, Bunty to Biggles, we have all at some point or another in our lives experienced comic books; even if it was just a cursory glance in a dentists surgery or peering over your kid brothers shoulder. There is also no denying that comic books have played a key part in my formative years, sparking my imagination and ultimately leading me to becoming a graphic designer. So when one of the world's largest and best loved comic book publishing brands reveals a new identity, I want to know about it. And they don’t come much bigger than DC Comics, home of well loved characters like Batman, Superman and Wonder Woman.
Founded in 1934 the initials ‘DC’ came from the company’s popular series of Detective Comics, which famously featured Batman’s debut and subsequently became part of the company’s name. It was in the mid 1970s that Milton Glaser (best known for his ‘I ❤ New York’ logo) was approached to create a new identity for DC Comics. His design, a shield of four stars inlaid with the company’s initials (known as the DC Bullet) became embedded in the popular culture of my generation as we joined Batman et al on their adventures.