During a recent Workshop with the Kenwood NPD Team, held during February at The Langstone on Hayling Island, Idealogy set the team a simple but often controversial task.
“Draw a picture of somebody (anybody) and focus on the single most distinguishing feature of that person”. It’s a tried and trusted technique for defining group characteristics and dynamics and, as most amateur psychologists will tell you, a picture is worth a thousand words and provides as good a reflection of personality as your handwriting ever can – assuming, of course, that we actually understand handwriting!