Monday, 26 September 2011

Paying 20th Century Fox a 21st Century visit – in a Square, far, far, away!

There’s no sitting on the fence with this. It’s a bit like Marmite, you either love it or hate it!

Star Wars…there, it’s out there. So where do you sit – if you’re prepared to answer the question?

Thursday, 22 September 2011

It’s Good To Talk – so why won’t anyone talk to me?..(or how a once iconic brand lost it’s voice!)

I can’t be alone in this thought but why is it so difficult to speak to BT nowadays?

I would advise you to try their website but, for a world famous telecoms company, it’s a wilderness of useful contact numbers. And when you find them it’s because you’ve lost the will to live, accidentally click on a pretty icon and, hey presto, a number appears to entice you to waste hours being told how busy BT are at the moment – before someone within BT puts down their newspaper and coffee in, happily, Newcastle or Glasgow, utters monosyllabic nonsense and then packs you off into ‘Telecoms Hades’ to wait for another useless answer.

Thursday, 15 September 2011

Using Innovation to Map our Key Accounts

Most companies fuel growth by creating new products and services. But many repeat the same growth-sapping mistakes in their efforts to innovate. In practise, to innovate successfully you need to have made those mistakes in order to build potent solutions.

Now, we’re all worldly–wise. We know that innovation goes in and out of fashion as a marker for business growth, but just occasionally it provides just the nudge a business needs to resolve a number of inward facing issues.

Thursday, 8 September 2011

Twitter – redefining ‘Social Kudos’

Twitter - the micro blogging tool that stormed the digital world all that time ago, and yes, in the digital world, years are like centuries, so it was an age ago…

I like Twitter. There are some seriously talented people on there and a wealth of information to be found, as long as you have the time to read it. If you’re not on Twitter then you’re missing out, especially if you have ‘niche hobbies’ or other passionate interests. It’s a useful personal interest tool but it is also a powerful business development mechanism - as long as it’s used in the right way! This brings me neatly to my topic: following vs. followers.