I started working at Idealogy almost 14 years ago and in that time I'd always worked in 'the studio', which is the largest floor in the building and situated the basement. That's over 25000 hours of creating, designing, artworking, building and programming. Over 25000 hours of deadlines, budgets, admin, telephone calls and emails. Over 25000 hours of frustration, delight, inspiration and satisfaction. Not forgetting Over 25000 hours of crying with laughter and losing my marbles.