Testing the future of content publishing

Tablet publishing is taking off in a big way with not only traditional houses like Conde Nast using the medium for interactive versions of titles such as National Geographic, GQ, Wired, and Vanity Fair but now brands like Mercedez-Benz, Jaguar, EMI, and Redbull are also extending their reach via this platform. The BBC have a wealth of digital editions  and The Times, Independent and other broadsheets have been quick to follow the trend too.