Monday, 25 July 2011

Every Little Helps OR Food For The Seoul

Today, Tesco plc is the third-largest retailer in the world after Wal-Mart and Carrefour.

As strange as it sounds, this expansive UK brand is also a major food provider in the South Korean Food Market, but they have to explore increasingly ingenious ways to keep the competition on its toes. So, in an innovation hungry market, they’ve gone virtual.

Thursday, 21 July 2011

ART for art's sake

As you know, here at Idealogy we like to keep ourselves (and you) up to speed with the newest technological happenings.

In the past we've told you about AugmentedReality and QR codes but here is something that, from a technical point of view, combines the two: Aurasma is a new implementation of what's being labeled as 'Advert Recognition Technology'.

Thursday, 14 July 2011

Turning the camera on ourselves

Images can be really powerful things, and often induce an immediate emotional response to a situation, a setting or a product. Without a decent image how can you communicate your plight, your appeal?

We’re fortunate to be charged with sourcing and capturing images for our clients, to represent their products, services or people, and we pride ourselves on being able to brief our photographic people or partners in a way that creates exactly what a good image should…a response!

Monday, 11 July 2011

My wife's a loose woman!

Some strange things have been happening to the rhythm of my weekend life. Saturdays have always been a better day than Sundays because we get out and do things. Sundays have always been for doing the stuff you need to do before you go back to work on Monday – but not anymore.

For the last month, my wife has been disappearing for 2-3 hours in the middle of the day without a why, where or a thank you. I’ve tried asking questions but, to date, little information has been forth coming. I’ve even tried asking my daughter if she knew where her Mum had been going, but she seemed none the wiser – either innocently or as part of a cover up.

Thursday, 7 July 2011

I TOOK THAT... and it rocked!

The fastest selling tour in UK history, 85,000 lucky ticket holders, a £15m production cost, 5 very happy band members and… a 60ft mechanical man.
What a night!

In the true sense of the word this really was an 'awesome' jaw-dropping show.
With amazing set design, sensational costumes, tight choreography and stunning pyrotechnics it was almost too overwhelming when TAKE THAT took to the stage and actually sung.

Monday, 4 July 2011

Big Brands are rubbish!

In the midst of one of Southampton’s longest ever Council worker disputes, and let’s be honest, at times it’s been easy to think that our fair city has twinned with Mumbai, Rio, Beirut, Tripoli and Dhaka, it’s interesting to do a passing analysis of life’s flotsam and jetsam as you wander along the city’s troubled and rubbish filled streets.

And what does that analysis tell you? Well, to begin with, there is a definite ‘scavenging bird’ hierarchy and that pigeons are coming off second best to herring gulls (that’s if the numbers of pigeon carcasses are anything to go by!).