As strange as it sounds, this expansive UK brand is also a major food provider in the South Korean Food Market, but they have to explore increasingly ingenious ways to keep the competition on its toes. So, in an innovation hungry market, they’ve gone virtual.
The company has engineered a way of combining compressed lifestyles, commuting, and the very latest QR codes into an extraordinary online shopping experience. Costumers can browse displays in a subway station and buy products by using their smartphones to scan Quick Response codes beneath pictures of the goods they want.
The groceries are then delivered to the shoppers once they have returned home. The system has been a huge success as it gives commuters a great way to cram something useful into the time they spend waiting for subway trains. And given that the displays are scaled and captured to replicate a real in-store experience, with corresponding products always where they would appear in Tesco shops, it’s a familiar and appealing proposition - the act of physically browsing pictures of items, as opposed to browsing a screen, somehow connects with hard working Koreans.
And what brilliant and commercial use of valuable ambient space! Can’t wait to see this at Oxford Circus Underground.
See a video about it all here.
Posted by Simon Dover
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