In 2013 there are very few people who could say that they don’t know who the ‘Men with the moustaches’ are – you know the ones; Dodgy 80’s sports gear, curly ‘Scouse’ wigs and a certain numerical catchphrase! But the question is, whilst they may indeed ‘have your number’, do the key people you want to reach? Are you sending out the right information?Over the past 20 years telephone numbers have gone through significant change, especially on the South Coast. When Idealogy was first born as Selling Ideas in 1989, our dialing code was 0703. Fast forward to the mid 90’s and we all had to add an extra 1 to become 01703 and then, in 1999 we had the biggest and seemingly most confusing change – we were joined with Portsmouth and the two area codes became 023.