As social media channels continue to grow their ability to inform our lives, film studios are relying heavily on 'see and share' content designed for moviegoers. This social networking trend has taken a step further this year with new campaigns for X-Men: Days Of Future Past and Dawn Of The Planet Of The Apes.
Showing posts with label Dave Birch. Show all posts
Showing posts with label Dave Birch. Show all posts
Monday, 26 August 2013
Thursday, 8 March 2012
Peeling back the mask
From Batman to The Beano, Bunty to Biggles, we have all at some point or another in our lives experienced comic books; even if it was just a cursory glance in a dentists surgery or peering over your kid brothers shoulder. There is also no denying that comic books have played a key part in my formative years, sparking my imagination and ultimately leading me to becoming a graphic designer. So when one of the world's largest and best loved comic book publishing brands reveals a new identity, I want to know about it. And they don’t come much bigger than DC Comics, home of well loved characters like Batman, Superman and Wonder Woman.
Founded in 1934 the initials ‘DC’ came from the company’s popular series of Detective Comics, which famously featured Batman’s debut and subsequently became part of the company’s name. It was in the mid 1970s that Milton Glaser (best known for his ‘I ❤ New York’ logo) was approached to create a new identity for DC Comics. His design, a shield of four stars inlaid with the company’s initials (known as the DC Bullet) became embedded in the popular culture of my generation as we joined Batman et al on their adventures.
Founded in 1934 the initials ‘DC’ came from the company’s popular series of Detective Comics, which famously featured Batman’s debut and subsequently became part of the company’s name. It was in the mid 1970s that Milton Glaser (best known for his ‘I ❤ New York’ logo) was approached to create a new identity for DC Comics. His design, a shield of four stars inlaid with the company’s initials (known as the DC Bullet) became embedded in the popular culture of my generation as we joined Batman et al on their adventures.
Monday, 26 September 2011
Paying 20th Century Fox a 21st Century visit – in a Square, far, far, away!
There’s no sitting on the fence with this. It’s a bit like Marmite, you either love it or hate it!
Star Wars…there, it’s out there. So where do you sit – if you’re prepared to answer the question?
Star Wars…there, it’s out there. So where do you sit – if you’re prepared to answer the question?
Monday, 23 May 2011
Will the real Algerian Racing Snake please stand up? Oh! You are standing up!
The Urban Dictionary provides it’s own interpretation of ‘racing snake’ – “Someone built for speed. i.e. someone lean, an immensely fast runner”.
In part, that does a fairly solid job of describing our own North African Ectothermic Amniotes Vertebrate, but it’s only a small part of David Birch’s story – itself, a complex mix of survival, tough human spirit, fierce individuality, love of music and movies, but most importantly from Idealogy’s point of view, a passion for contemporary design as a compelling vehicle for successful communication.
Dave shudders at the ‘pink puff’ that seems to attach itself to design - railing at how easily the business falls into media generated traps – he recently cited “design is the froth on top of the cappuccino of commercialism” as an example of how our industry does itself a constant disservice by creating ‘café society’ symbolism to try to ‘up the ante’. But he also accepts that we live in cynical times – he believes clients still don’t really understand the value of good design – unless, of course, their market offer is truly design based.
In part, that does a fairly solid job of describing our own North African Ectothermic Amniotes Vertebrate, but it’s only a small part of David Birch’s story – itself, a complex mix of survival, tough human spirit, fierce individuality, love of music and movies, but most importantly from Idealogy’s point of view, a passion for contemporary design as a compelling vehicle for successful communication.
Dave shudders at the ‘pink puff’ that seems to attach itself to design - railing at how easily the business falls into media generated traps – he recently cited “design is the froth on top of the cappuccino of commercialism” as an example of how our industry does itself a constant disservice by creating ‘café society’ symbolism to try to ‘up the ante’. But he also accepts that we live in cynical times – he believes clients still don’t really understand the value of good design – unless, of course, their market offer is truly design based.
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