So, OK – on a scale of 1-10, what’s the worst thing that a designer can be asked to create? We’ve all been asked to ‘do me a Business Card’. Then there’s the old ‘logo for a friend’s new Delivery Business’ chestnut. Or, in at number 8 with a bullet, an advert for a small local hotel, owned by a friend of your Mum’s cousin who’d heard that you were good at drawing!
Well, and you need to trust us on this, there’s something worse, much worse, than any of those. How about Wedding Stationery for a highly valued and much loved client? Scary, eh?
The first reaction is always to try to think of an excuse – “it’s a lovely thought, but I’m just so busy and I’m worried that I won’t do the project justice!” Maybe, in such circumstances, a more honest –“you must be joking!” – response would be more useful.
Nothing like that happened, so this story is about how Idealogy turned an “Oh No!’ moment into a powerful personal branding experience for Lisa Rickhuss, Simple’s CRM Manager and her new husband Nigel Taylor, who began their own official partnership at the end of October 2010.