Wednesday, 27 January 2010

The experience of a Lifetime – and don’t it feel good!

It’s great when you re-kindle a long-standing and successful client relationship from within the Idealogy network, carry out an innovative and fruitful BrandPrint™ analysis, then develop an evolved logo, proposition and new brand guidelines that demand a major leap of faith for all involved.

So, experience tells us that it’s all pointing to a fresh and innovative new web experience for Lifetime and it’s customers. As the UK’s No.1 training provider in the active leisure sector, Lifetime trains and qualifies more people than any other provider. And the new site had to reflect just that – layers of experience delivered through the offer, the environment and the information.

Working alongside technical partners and full service digital agency Solid State Group, Idealogy have designed a web experience that clearly represents Lifetime and it’s values, the new branding, the new visual language and the unique benefits delivered to their diverse targets. Audiences ranging from learner level 16 - 18 year olds looking for funded training, self-funded individuals from 16 – 60, Managing and Operations Directors to General Managers running active leisure establishments.

The very latest CMS technology allows easy and topical management of the restructured site and provides logical information delivery, with illustrated training/results journeys. The new site is an altogether more comprehensive, informative and rewarding user experience, while still retaining it’s user simplicity. And for good measure, the site also incorporates data capture with information and analysis feeding directly into Lifetime.

The site will have a phased roll out - Phase 1 structures information into 3 logical and distinct audience areas - FOR YOU (Learners), FOR BUSINESS (Potential Partners), ABOUT US (Lifetime Corporate). Next steps in the initial phase include new venue information, newsletter templates and a Press Centre.

Then onto Phase 2, which will see the site move into the world of E-commerce and the capability to book and pay for courses on-line.

It’s a major step for Lifetime as the active leisure sector gears up for serious growth in the next decade. The site has been designed and developed with the future of the industry clearly in mind – and doesn’t it look good!

Posted by Simon Johnson & Anna Ecuyer

Monday, 25 January 2010

It’s all on Flickr...

...a taste of what Idealogy have been busy creating lately. There’s the wide range of quality stuff that you’ve come to expect from us; everything from Pop-up Stands, Microsites, Logo creation and Video Sales Tools.

Come on. Sneak a peek!

Posted by Idealogy