Into this world we’re thrown…

The most violent storm businesses of any size can experience is change.

Change re-writes the familiar processes people use as a safety blanket – the very act of ripping them up and starting again is as distressing for individuals as it is for the course of the organisation.

Idealogy INSIGHT - A new look for The New Forest Hotels Group

New Forest Hotels

Welcome to the first in a series of idealogy INSIGHT project studies, taking you through the thoughts and processes that have shaped a successful piece of work for a client. Each story will look at the rationale behind the recommendations we made, explore the history of the client-side input, the conditions of engagement or touchpoints with specific audiences, all the way through to how the ideas and themes have been implemented.

Wing UK. Onwards, upwards, online, out there!

Wing UK is a nationwide service provider for the Care Industry, and a brand totally committed to offering its Customers a first class experience. As a division of Millbrook Industries’ Ultimate Care Group, Wing works alongside the NHS, Social Services, Mobility Retailers, Internet Retailers, Direct Sales Companies and High Street Retailers by providing Direct Delivery, Repairs, Servicing, Decontamination and PAT and Loler Training from it’s 4 UK locations in Southampton, Barnsley, Ayr and Cookstown in Northern Ireland.

In the early Summer of 2009, Idealogy were asked to provide a new brand name and logo for this important Nationwide Care Service provider, which in turn has developed into vehicle livery, product and care labelling, commercial stationery, collateral, and now a contemporary, CMS based online presence which speaks directly to Wing’s 3 key UK customer groups – Care Customers, Network Engineers and Care Retailers.

The site itself – www.winguk.com - is a bright and optimistic web environment, designed to communicate quality, confidence and reassurance to all site visitors. Supported by the strapline ‘Onwards and Upwards’ and some eye-catching visual themes, Wing UK is all set to become the largest direct delivery and service provider for the UK Care Industry.

For more information about the website contact Simon Johnson at Idealogy, Southampton, 02380211642

Posted by Simon Johnson