Monday, 27 August 2012

Social Influence: Don’t Forget The Direction

Despite the recalibration of Klout’s score system, their results are still a little askew… 

Influence is currency in the world of the social brand. It’s not about how many followers you have - it’s about how you can influence them.

Monday, 20 August 2012

The web space we're invading!
Just some sites that Idealogy people are visiting that tick their boxes...

Richard Sprinks - Developer

Wolfram Alpha
Nice site that calculates complex search queries using every language

Great site for publishing content in print or digitally

Museum of Me
This only works well if you have a lot of Facebook content, but it's a great idea

Posted by Idealogy

Thursday, 16 August 2012


We've heard some rumblings lately that Apple's skeumoprphic design interfaces for iOS are starting to grate on some people and that Microsoft Windows 8 and Metro interfaces (used on Windows phones) are being regarded as better implementations of quality design.

Monday, 13 August 2012

Has The Pinterest Bubble Burst?

Now the hype has died down, are brands still making the most of Pinterest?

A few months back, the blogosphere was so tightly packed with tales of Pinterest, there wasn’t enough room to swing the proverbial cat. Since then, we’ve all had a little time to cool down and reflect, and we’re not so sure this pinning thing is going to pose a long-term threat to the big boys.

Granted, social networks are hardly elitist by nature. But the fact that Pinterest requires you to be invited 'unto its domain' is sure to partly undermine the inclusivity that we link to the ‘social brand’. Then again, does this approach make PInterest more exclusive and - dare we say - exotic, than its all-inclusive rivals? If so, how could this affect the way brands and readers interact?

Unlike on Facebook or Twitter, where bashing out a dose of semi-corporate goodness is quickly becoming an art form, we’re not sure there’s a good way to ‘Pin’ something well. A nice picture could just as easily go viral via the usual suspects than on Pinterest, so why the extra channel? And if it’s not nice enough, why bother pinning it?

Perhaps the best way for brands to use Pinterest is to simply get creative. Unbound by character limits, users are free to enjoy the glorious serendipity provided by Pinterest. Who knows which Pinboards you’ll stumble across? Peugeot have certainly raised the bar with their interactive jigsaw puzzle. So is there a case for “build it, and they will come”?

There are clearly pros and cons when it comes to Pinterest. They may not bring forth the revolutions like its predecessors have, and longevity could prove to be an issue. But for now, it seems to be where the highly engaged consumers are, so it may also need to be where the brands are.

Posted by Idealogy

Thursday, 9 August 2012

Turning fat into fillet!

James Surridge travels around the world in search of a powerful and mystical Analysis technology...  

OK – let’s deal with the social bit first! Even though it’s the opposite side of the world, this client assignment to New Zealand got everyone’s attention in the Idealogy office.