In part, that does a fairly solid job of describing our own North African Ectothermic Amniotes Vertebrate, but it’s only a small part of David Birch’s story – itself, a complex mix of survival, tough human spirit, fierce individuality, love of music and movies, but most importantly from Idealogy’s point of view, a passion for contemporary design as a compelling vehicle for successful communication.
Dave shudders at the ‘pink puff’ that seems to attach itself to design - railing at how easily the business falls into media generated traps – he recently cited “design is the froth on top of the cappuccino of commercialism” as an example of how our industry does itself a constant disservice by creating ‘café society’ symbolism to try to ‘up the ante’. But he also accepts that we live in cynical times – he believes clients still don’t really understand the value of good design – unless, of course, their market offer is truly design based.
