When the music stops…make sure you know where your seat is!
When you spend many months on internal analysis and refocusing the business, it’s funny to see it all come to an almost inevitable, yet frantic, conclusion on Friday 29th January. The relocation of key teams and workstreams within Idealogy at 11 Portland Street, Southampton is a major step in the business change process.
But this is no random piece of natural selection! It’s the logical next evolutionary phase after another challenging Appraisal round, the business undertaking it’s own BrandPrint, an escalation in the emphasis on digital and new media routes to market, and some key appointments at the close of 2009 - it’s safe to say that the clues were there for us all to see.
So. what is the actual outcome?
A new working structure with strong linkage to building complimentary skilled teams, aligned with a much stronger client-facing contribution in each team. What that all means to many of the Idealogy team is relocation to new, more prolific, more relevant seats, almost inevitably on a new floor in the building.
So, from 29th, Digital – that’s web, e-mail, moving pictures – are all together in one place. For Creative, Business Development and Client Services, it’s the same principal. Putting designers, visualisers, programmers, planners and strategic all in one place to strengthen the client-facing product and manage the work flows more efficiently. Despite some of the sad faces!
When the music starts early on that Friday, everyone will know where they’re going. Not everyone will know if there will be a chair in place when they try to sit down.
Let the games begin……….
Posted by Idealogy
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