Don’t make Chop mad – he’ll only turn green!

Part male model, part environmentalist, part man-child, Steven (Chopper) Barnes is a complex mixture of raw emotion and rock-solid dependability; and if you believe that lot, you’re no closer to understanding the complex make-up of one of Idealogy’s most popular, sensitive and hard working recruits – a character who embodies the spirit of this business’s customer experience and it’s responsibilities to not leaving behind a mess for others to clean up.

But for someone who harbours a (not so) secret desire to be a Transformer, Steve won’t change his unique approach to his role as Production and Traffic Assistant at Idealogy. If a project needs to ‘get out the door’ and there’s enough daylight left, it will get done. And if he has some new environmental targets to meet in his guise as Captain Planet, he’ll find innovative and compliant ways to tick all the boxes. And then there’s the modelling…….

He’s been the subject of countless photo shoots for some of our key B2B clients. The ladies say it’s his eyes. The guys suggest it’s because he’s cheap. Either way, his face has appeared on any number of campaigns for serious businesses and it hasn’t done the campaign response levels any harm. So, we’ll keep sticking him in fluorescent jackets, site helmets and rough weather gear to get the shot – unless of course he objects. Or he protests, “That’s not my best side”. But then we’ll just do it anyway!

This is a picture of a man who loves his work, quite likes a few of the people he works alongside, laughs even when the situation demands tears, and who lists music, film, playing the guitar, cycling and Star Wars as his main interests. And when we say film, we mean the real stuff – Steve is a Producer for two local Film companies one called Amber Pictures the other Steeple Productions, both have some heavyweight horror movies in their portfolio, and some interesting celebrities amongst their cast lists. They’ve even had screenings at the Cannes Film Festival.

So, Steve isn’t a person who does things by halves. His interests, like his work, get his full commitment, and to suggest otherwise would only make him mad. You see, with that kind of drive, it’s not easy being green!



Posted by Idealogy