Thursday 11 November 2010

Apple App Store

Apple now has strict new guidelines for developers to get software onto their forthcoming store: “No betas or demos and no upgrade pricing” - interesting moves (no beta, demo, trial or test versions allowed!!), but that should be a good thing for the consumer as only quality, tested, proven apps will make it onto the store.

On the positive side, there will be Apple’s rigorous (some would say extreme) testing process, which means only quality makes it online (quality meaning ‘working well’ rather than quality content) and that has to be a good thing. It also means that developers and clients need to focus on what they produce and why – and that’s also got to be good news for us all as consumers.



On the negative side, they are talking about being stricter on the UI (user interface) and anything that is complex or deemed to be ‘not good’ will be removed or not allowed. This could mean the end of many good apps that have been clever in the way they uses the touch interface, which is a massive shame in our opinion. Also, tight regulations on pricing and upgrades are going to be hard for some developers to work with, adapt and overcome we would suggest.

Apple’s stringent control always means that you can rely on well developed, quality apps that work and won’t cause your iPhone any heartache. Sadly, the same can’t always be said for the content some people produce in apps! The worry is that Apple are taking too much control and opening the door for Google to push past them - quality vs the mass market. We’ll just have to wait and see, but sadly, if the X-Factor is anything to go by, the mass market might win! Then again, Apple is the Porsche of the computer world…
Posted by Simon Johnson



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