Thursday 22 March 2012

HERRICK 14 – Delivering the offer

During the summer of 2011 Idealogy were fortunate enough to be commissioned by Brigadier Ed Davies, MBE RM to produce a commemorative book for 3 Commando Brigade that painted a picture of, and recorded their operations on, Herrick 14, the mission title for their Afghanistan Tour in 2010/11.

The book tells an incredible story of Afghan and British commitment, courage, intuition and endurance. Idealogy’s role, to use the language of the moment, was to facilitate - to help the ‘management team’ focus on and communicate positive achievements as opposed to glorifying conflict. The images and illustrations are all ‘their own work’ - authentic contributions from the soldiers themselves that document the environment, the culture and the challenges.

The book is now available to buy for £12.95 from Lt. Jack Bright RN, 3Commando Brigade Royal HQ, RMB Stonehouse, Plymouth, Devon PL1 3QS. All proceeds will go to selected Military Charities. You can contact him here.

And initial reactions have been hugely positive. The book looks and feels like a cross between a Don McCullen assignment, a respected and highly talented 1960’s US war correspondent, and National Geographic Magazine, and it will make the perfect ‘man gift’ or military memento.

Why not take a look - visit www.idealogyltd.com/downloads/herricksample.pdf and download the sample PDF.

Posted by Idealogy









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