From Selling Ideas, to Idealogy, to The Idealogy Group. Our business has been forged from 20 years of change. And change is the only constant when you work in a service industry with a real personality crisis.
Beginning life as a creative shop, growing up through brand and marketing, to a place where business change and digital consultancy was our ‘facial hair’ moment! Our history is peppered with our own cultural and skills-based changes – let alone those of our clients. Stand still long enough and the world moves past you. If you snooze, you lose!
Now in our 21st year, Idealogy has decided to face the next phase with a new set of Shareholders, Directors and Managers. The current team has grown to 6 with the inclusion of Simon Johnson as Digital Director and Darryl Akerman as Design Director. Both are long-term Idealogy stalwarts and they will take on clearly defined management and Board responsibilities, in support of Paul Wright, James Surridge, Charlotte Blake and Simon Dover, the Directors and decision makers of the last 4 years.
The strategy? To continue to evolve the business - building growth and profitability in the key areas of digital services and brand and business consultancy. At the same time, creative output is always high on the agenda, as Idealogy continues on it’s path to being World Class – a claim underpinned by the growing levels of international business the group is now involved in.
So, the world is changing. Our industry is changing. And we’ve added key people to the top of the business to reflect the success we are having in Customer experience.
The next generation Idealogy is now set for new challenges – and there’s the other constant… whatever our view of the future we know the questions will be different from those we are being asked today.
But we’re ready!
Posted by Simon Dover
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